A versatile identity was implemented for Sydney based photographer Hamish Heath by creating a linear monogram derived from the rule of thirds, which also maintains the classic 16:9 aspect ratio.
Hamish’s technical knowledge paired with an inquisitive approach often sees his work branching into various mediums and processes. While it was important for the identity not to pigeonhole Hamish’s practice, touchpoints were developed that pay homage to his one consistent element which is Hamish’s immense meticulous use of light - highlighted through the stationaries’ embossed and foiled finishes.